Author Archives: The Marketing Team
KIT digital Signs Global Strategic Partnership With LG Electronics to Power OTT Video for Smart TVs
Today we announced a broad ranging partnership with LG Electronics to provide IP video platform technology, content and professional services to the company’s Home Entertainment Division for its Smart TV platform. Under the agreement, KIT digital and LG will work together to develop and deploy a joint multiscreen over-the-top video (OTT) solution to provide viewers with anytime access to live and on-demand premium 2D and 3D content on LG Smart TVs globally. The partnership will encompass the following: LG will leverage the KIT Video Platform, KIT digital’s cloud-based video asset management solution, to power LG’s 3D Zone service, which provides applications on LG Smart TVs for viewing premium 3D video content KIT digital and LG will approach leading global multichannel video programming distributors (MVPDs) with this joint solution to offer them the ability to operate their premium content services seamlessly on LG Smart TVs LG will leverage KIT digital’s global content services capabilities for 2D and 3D content licensing to … Continue reading
KIT digital Provides Liberty Global With Technology and Services Platform for New Multiscreen IP-Based Video-on-Demand and Live Streaming Service
Liberty Global, a leading international cable operator, has selected KIT digital to design, build and host the platform driving its new IP-based video-on-demand and live streaming service announced at IBC. The Horizon online service will see the creation of an ecosystem that provides a single and flexible, multi-lingual, multi-tenant, and multi-currency platform that can be rolled out across all of Liberty Global’s worldwide subsidiaries. Scheduled to go live later this year, the service will initially be available to subscribers in the Netherlands and then rolled out to other countries in Liberty Global’s footprint. The service provides subscribers with the flexibility to access video content on multiple devices anywhere there is a broadband connection. The solution provides an open platform that allows for integration to the multiple operating countries’ existing operations support system (OSS)/business support system (BSS) platforms, as well as the flexibility to create a customized user experience based on local country requirements and devices. Read the press release.
KIT digital Unveils Next Generation Video Platform
We are excited to announce that today we unveiled our highly anticipated next generation cloud-based video asset management system, the KIT Video Platform, at the IBC 2011 conference. The KIT Video Platform — available in two editions, KIT Cloud and KIT Cosmos, to address the diverse needs of the market— gives media & entertainment companies, network operators, and non-media enterprises a comprehensive and highly flexible platform solution to produce, manage and deliver live and on-demand, socially-enabled broadband TV deployments. Today’s platform release is the most significant in the company’s history and marks the culmination of over a year of internal development and innovation, as well as the integration of ‘best-of-breed’ elements from recently acquired industry-leading platform technologies. The KIT Video Platform further positions our company as a driving force in the global transformation to multiscreen broadband TV for tier-one customers. The KIT Video Platform’s two editions, KIT Cloud and KIT Cosmos, each caters to different ends of the video market—from … Continue reading
KIT Launches New Corporate Identity & Website
On behalf of the entire KIT digital team, we would like to officially welcome you to our new website! Over the past several months we have been focused on optimizing our global operations and innovating our technology. We combined internal product development with the incorporation of best practices and capabilities from across our recent acquisitions to ensure that we are providing our clients with the most robust and innovative offerings available. This new site showcases our expanded end-to-end suite of cloud-based software solutions and services for multiscreen video management and delivery. We have highlighted some of the new features below that you should be sure to check out: Our New Brand To mirror the evolution of our technology and growth, we have developed a new identity that better represents where KIT digital sits today as a business. The new KIT digital logo consists of 3 elements: Lens-to-lens: Through this new icon, we play on the idea of three shutter panels … Continue reading
Webinar: Strategies for Delivering Video to Tablets & Mobile Devices
Consumption of broadband-delivered video is climbing sharply as consumers choose video on-demand (VOD) versus scheduled programming. Longer work days, more travel, and a proliferation of devices that enable ubiquitous access to broadband networks anywhere, anytime are driving this demand. Research from The Diffusion Group (TDG) predicts that by 2020 the consumption of broadband video — content stored and distributed over an open IP architecture — will surpass the consumption of traditional broadcast TV programming. Watch Streaming Media’s free webinar to learn the best strategies and practices to get started delivering your videos to connected IP devices.
Subscription-based Cable TV Revenues Falling
With the proliferation of IP devices, better broadband delivery speeds, and growing consumption of premium video content, consumers are increasingly looking to watch and interact with their favorite programs anywhere, anytime. In response to this demand, there has been an explosion in alternative, lower-priced broadband-delivered TV offerings without a satellite or cable subscription from broadband video players. Cable, satellite, and telecommunications companies are being forced to invest in more competitive strategies, such as TV Everywhere, to deliver truly interactive, multi-screen viewing experiences and stem customer churn. Read the latest report on TV revenues from IPTV News here.
KIT’s CEO Kaleil Isaza Tuzman Selected for Streaming Media’s 2011 All Stars
For its fourth-annual Streaming Media All-Stars, Streaming Media presented the 15 best and the brightest who had the greatest impact on the online video industry this year. We are excited to announce that KIT digital’s Chairman & CEO, Kaleil Isaza Tuzman, was amongst the 15 selected for 2011. Click here to view the results and find out what Kaleil identifies as the biggest trends and challenges our industry is facing.
Inside Look into KIT China's New China United Television Project
Watch the video below to get a behind the scenes look into the KIT digital China team and the work they are doing to launch CUTV, a new media platform developed by a consortium of 19 leading television stations and newspapers throughout the People’s Republic of China, led by the Shenzhen Media Group.
Facebook Brand Page Follies
This post first appeared on DigiDay Daily. You can read the original here, along with the follow-up, The Like Trap, by DigiDay Editor-in-Chief Brian Morrissey For the past 15 years, “fish where the fish are” has been the mantra of anyone in digital media. At the end of the millennium, that meant “AOL Keyword: Acme Corp.” In the mid-2000s, it meant the Acme Corp Second Life store. And in 2011, it means “find us on Facebook.” Now marketing on the site du jour is not in and of itself a grievous error. It’s just that most brands get so blinded by the bright shiny objects, they forget even the most basic rules of marketing. Let’s start with metrics: for many brands, the only sign of an effective Facebook page is the presence of many, many “fans.” (e.g. people who have hit the “Like” button.) It’s an easy number to achieve: there are actually companies that will guarantee you x number … Continue reading
KIT Powers VOA Direct, a New Global Content Marketplace
KIT digital has been engaged by Voice of America (VOA) to provide KIT’s software platform as a white-label online content marketplace solution called “VOA Direct.” VOA Direct will serve as the online media content distribution hub for VOA’s network of 1,400 radio and TV affiliates across 38+ countries. The KIT Platform software solution will provide VOA with a fully managed platform to automate syndication and instant/simultaneous delivery of VOA’s media assets, including video footage, audio and still images. Using the KIT Content Marketplace offering, VOA Direct will allow affiliates to immediately upload, access, preview and order media files in all necessary IP-based protocols and formats for distribution over television, radio, web, mobile, and tablet devices. The KIT Content Marketplace will also allow VOA to manage rights restrictions based on customer preference and access. VOA, which first went on the air in 1942, is a multimedia international broadcasting service funded by the U.S. Government through the Broadcasting Board of Governors. VOA … Continue reading
Watch KIT digital's 2011 Earnings Broadcast Today
KIT digital’s executive management team will host an online video broadcast to discuss first quarter 2011 results today (Tuesday, May 10, 2011) at 10:30 a.m. Eastern Time (4:30 p.m. Central European Time). The presentation will be followed by a question and answer period. The video broadcast of the presentation will be streamed online via a link provided in the Investor Relations section of the company’s website. Please go to the website at least a few minutes before the call in order to register your name and access the video player page. The Q&A session will not be video webcasted. For participants who wish to listen to and participate in the Q&A session, or access the call via telephone only, please dial the conference telephone number below at least 5-10 minutes prior to the scheduled start time: Date: Tuesday, May 10, 2011 Time: 10:30 a.m. Eastern time (4:30 p.m. Central European time) Dial-in # (North America): +1-800-895-0198 Dial-in # (outside of … Continue reading
OTT : The Next Big Thing in Broadcast & Media
OTT: The Next Big Thing in Broadcast & Media View more presentations from annmarielocke.
KIT digital to Present at the Jefferies 2011 Global Technology, Internet, Media & Telecom Conference on May 12
KIT digital has been invited to present at the Jefferies 2011 Global Technology, Internet, Media & Telecom Conference. The conference will be held at the Four Seasons Hotel in New York City on May 10-13, 2011. Kaleil Isaza Tuzman, KIT digital’s chairman and CEO, is scheduled to present on Thursday, May 12 at 8:30 a.m. Eastern time with one-on-one meetings held throughout the day. He will discuss the progress of integration of KIT digital’s recent acquisitions and its 2011 business plan and objectives. The presentation will be available via webcast. For more information about the conference or to schedule a one-on-one meeting with KIT digital management, please contact your Jefferies representative or email timtconference@jefferies.com.
Find, Engage and Recruit Top Talent with Online Video
Improving communications by leveraging the power of video is being widely adopted by many Global 1000 businesses to more effectively engage and interact with employees, colleagues and partners around the world. With in-person meetings becoming increasingly expensive and home and mobile bandwidth growing, it’s more cost-effective and efficient to move meetings from the boardroom to the Internet. One of the areas that has seen a recent surge in using video for meetings is Human Resources. As we continue to expand into a global workplace, potential candidates for recruitment are no longer found only in your office’s city or even country. Talented professionals are recruited from around the world, which makes interview logistics for multiple candidates much more complex and expensive. To streamline recruitment processes and save costs, HR departments are starting to conduct interviews via live video. Companies are also using video to engage and recruit talented professionals before the interview process even begins. Jobnob, an agency that helps connect … Continue reading
Slam Dunk: KIT digital selected by Believe Entertainment Group to Power Up “The LeBrons”
KIT digital has been contracted by Believe Entertainment Group to help with the design and implementation of an exciting new cartoon series featuring the infamous, NBA two-time Most Valuable Player, and pop-culture icon LeBron James in an attempt to better target and communicate positive messages to today’s youth. The cartoon miniseries called “The LeBrons” features four versions of the basketball star—Kid, the youthful side of LeBron, Athlete, his professional basketball player side, Business, his suave entrepreneurial side, and Wise, the grandfather-figure that represents LeBron’s knowledge and experiences. Believe Entertainment Group turned to KIT digital’s cloud-based video asset management and delivery expertise to successfully drive this initiative and bring it to the forefront of the youthful target audience’s mind. Specifically, Believe enlisted the help of KIT digital for the design, implementation, and delivery of this miniseries in a fashion that would be appealing to its young adult target audience and also enable brands such as HP and Intel to advertise on … Continue reading
Wedding of Catherine & Prince William Delivered to an Audience of Billions With the Help of KIT's Video Content Services
KIT digital is helping the largest media companies in the world to capture and deliver packaged Royal Wedding video content simultaneously across multiple types of IP-enabled devices, including TVs, mobile phones, tablets and PCs. Major media outlets like the Associated Press, MSN, ABC-Disney, Canal Digital, Singtel, CNN, SKY News, Astro and the BBC will be relying on KIT’s unique broadcast systems and content management capabilities to marry the worlds of TV broadcast and real-time IP-video distribution. KIT’s ‘lens-to-lens’ delivery starts with outdoor broadcast (OB) vans the company has outfitted for major broadcasters to capture, broadcast and stream live HD video content via satellite, and extends all the way to powering social media site delivery, as well as ‘on-deck’ and ‘off-deck’ mobile video experiences. Unlike the last Royal Wedding, this time the audience will be ‘liking,’ rating, tweeting and blogging about every aspect of the day’s events. KIT digital’s content services team will also be processing the raw footage of The … Continue reading
Internet Video is no Longer Just About Web Video
The number of people who consume video over the internet is growing at an astounding rate and when you combine that with the proliferation of smartphones and connected TVs, these audiences are becoming increasingly fragmented. Mobile for instance is now the fastest growing sector in video consumption. Not the largest, but the fastest growing, with 40% year over year growth from 2009. In Q4 of 2010 alone, almost 30 million people watched video on a mobile device – and then of course there are connected TVs. According to Forrester, by 2015 there will be over 43 million connected TV households in the US. Also by 2015, 58% of TVs sold will be internet connected and 34% of US households will have a connected TV. At the same time, social is no longer a nice to have – it’s become an absolute requirement for engaging audiences, and consumers now expect and demand a social experience. Facebook alone is now boasting over … Continue reading
Beet.TV's Interview with KIT's Gannon Hall on Acquisition of ioko and KIT's Market Focus
Check out the interview here from Beet.TV at NAB 2011 with KIT digital’s EVP Marketing, Gannon Hall. Gannon discusses KIT’s acquisition of ioko, and how it complements the company’ move to go beyond the online video sector with a focus on large, complex OTT deployments with major media companies and broadcasters.
Online Video Platforms: Simplifying the Content Publishing Workflow Webcast
Video workflows have become greatly refined over the years, thanks in large part to online video platform providers. But with mobile devices and more interactive video experiences taking hold, content publishers are now looking at new ways to simplify the creation, control, management, monetization and publishing of online video. This is not a sales pitch event, but three short informative presentations to acquaint you with ways to create social and interactive video experiences. Followed by an interactive question and answer session, this half-hour Q&A will be devoted to answer your questions. Register Now for this Free Live Webcast Thursday, April 21, 2011 at 11 am PT/2 pm ET
Tribeca Defines the Online Film Festival Experience
For its 2010 festival, Tribeca launched Tribeca Film Festival Virtual (TFF Virtual), a virtual and interactive movie experience featuring high-definition premium video content and live streaming coverage from the festival, powered by the KIT Platform. Tribeca extended its relationship with KIT digital to take its 2011 Festival to the next level of Internet-driven videos and to define the online film festival experience. For its 2011 Festival, Tribeca launched the Tribeca (Online) Streaming Room where users can watch premier features and award-winning short films, connect with filmmakers via social video experiences, and engage with industry thought leaders on the future of film. With the KIT Platform,Tribeca also extended its online delivery to mobile publishing so that viewers can watch the films on a Web browser, iPhone, or iPad. Live video coverage of the red carpet events, the opening press conference, select Tribeca Talks panels, and the closing award ceremony is also available via the Festival Streaming Room. Viewers are able to … Continue reading
Live From NAB 2011: KIT Discusses Its Acquisition of UK-based ioko
Kaleil Isaza Tuzman, KIT digital’s CEO and Scott Sahadi, ioko’s CEO North America talk about what this acquisition means for both companies and its joint customer base.
Beet.TV Interviews Alex Blum, KIT's Global COO
Beet.TV interviews Alex Blum, former CEO of KickApps and new Global COO of KIT digital on how KIT is leapfrogging pure play online video platforms.
KITD's William Reinstein Discusses the Democratization of Video and the Importance of VAMS @ BDI's Mobile Healthcare Communications Conference
Gavin Campion to present a white paper on Content Monetization in Emerging and Misunderstood Markets at CABSAT 2011
Come Visit the KIT digital Team @ IBC in Amsterdam on September 9-14 – @ Booth 3B61
KIT digital will present its suite of VAMs at the 2010 IBC Conference, the premier annual conference and exhibition for professionals engaged in the creation, management and delivery of entertainment and media content worldwide, from September 9 – 14 in Amsterdam. Be sure to join us at the party we are co-hosting with Akamai Technologies, one of KIT digital’s key global partners, on Saturday, September 11 from 8:00pm to 1:00am CET at Cristofori, Prinsengracht in Amsterdam. KIT digital’s suite of VAMs includes its industry leading VX-one platform, which consists of the VX Enterprise and the VX Media suite modules, as well as broadcast systems integration, content and marketing services. KIT’s solutions allow organizations to reach their customers whenever, wherever and, most importantly, how they prefer. KIT digital’s VX Enterprise solution provides organizations with a smooth, efficient workflow to ingest, manage, and deliver high quality, premium video, allowing them to more effectively monetize their video content and open new revenue streams through a robust … Continue reading
Realizing Greater Returns from Events & Conferences
This week, we sat down with a former CNN producer who consults with organizations of all types and sizes on how they can realize higher returns from trade shows, user conferences and corporate events. Please join me as I ask Sean McMann, KIT digital’s VP Strategic Accounts, about how his clients are using online video to extend the reach, impact and lifespan of their live events.
Using Online Video to Generate More Leads
This week, we sat down with a streaming media pioneer who paved the way for how video content is managed, distributed and consumed over the Internet. He explains how organizations of all types and sizes can use video across their marketing campaigns to generate more leads. To find out more about how you can start to implement these tactics for your organization, please join us as we sit down with Lou Schwartz, Head of Americas, in this week’s video blog.
KIT digital Launches Video Blog Series
Welcome to the KIT digital video blog series, where you will hear directly from industry experts on how you can optimize the value of your online videos to increase operational efficiency and drive revenue, as well as KIT digital corporate updates and commentary on the latest industry news. To kick off our series, we sat down with KIT’s chairman & CEO, Kaleil Isaza Tuzman, to discuss KIT’s recent acquisitions and capital markets activity, as well KIT’s goals for 2010 and beyond and emerging trends in the video asset management space. For more information, contact info@kitd.com
Larry Kless sits down with Lou Schwartz to get an update on KIT digital during Streaming Media East in NYC
SAP Streams Live Conference Sessions from its Essential Global Business Event Sapphire Now to the iPhone and iPad
Co-Executive Chief Officer of SAP Bill McDermott said in an interview with Bloomberg last week that he believes mobile is the new desktop. With KIT digital as a partner, SAP carried its mobile initiatives and vision into its annual user conference Sapphire Now, which occurred May 17-19 in Orlando, Florida. By leveraging KIT digital’s VX-one, SAP enhanced its real-time connectivity and user experience during the conference by streaming live sessions to the iPhone and iPad. The live viewing was exclusive to invite-only for SAP board members, executive staff and select press. More than 400 of the sessions are now available for on-demand viewing for anyone who missed the sessions or wants to revisit the material. Implementing online video strategies has enabled SAP customers, partners, prospects, etc to attend more sessions and hear from more thought leaders. Sapphire Now is an essential global business event for senior executives, business managers and decision makers that features keynotes from the SAP executive team and … Continue reading
KIT digital at Streaming Media East
Streaming Media East is always a great opportunity to showcase your solutions and how it is unique among the other big players in the industry. As a gold sponsor of this year’s event, KIT digital has a strong presence on and off the exhibit floor at our booth (#212), networking events and conference sessions. KIT team members from all over North and South America have joined together in the Big Apple to tell our story because we are passionate about what we do and confident that we can design a solution that meets everyone’s needs. In previous years, it was a leap of faith for organizations to invest time and money incorporating online video strategies into their business plans. It is a true testament to the maturity of the industry that conference attendees are no longer asking how to get started with online video but instead are asking how they can stream their great video content to mobile devices, the … Continue reading
KIT digital team has successful week at MIPTV!
I can’t think of a better way to start at KIT digital than land in sunny Cannes for MIPTV. I was immediately struck by the focus of the team, in/out of the booth. I was equally impressed by the quality of our many conversations involving prospects from all around Europe, ASIAPac and North America – GLOBAL is really the word, as exemplified by this interesting article from Dailystar, which you can click here to read. There seemed to be a “clear appetite” for a true enterprise/end-to-end solution with Global deployment capabilities. As I was listening in to my colleagues’ conversations, it became evident that KITD’s leading position had struck many chords! Always great seeing a prospect trying to pitch you what they’d like to see, which is what you offer! As the whole crew prepared to brave 20h+ driving back to Prague, the spirits stayed high, and focused on the many critical follow ups.. I’m already thinking about next weeks … Continue reading
Part 2 of Beet.TV Interview with KIT digital’s CEO Kaleil Isaza Tuzman
Watch the interview below: Read the rest of the article here
Listen to KIT digital's webinar exploring what the iPad means for business communications and video content consumption
On April 7th, KIT digital & the Business Development Institute hosted a webinar titled “The iPad: A Fourth Screen or Just Another Device? The Impact of Tablet Computers for Business Communications” where we attempted to answer the question what does the newly released Apple device mean for business communications and video content consumption. The webinar was presented by online media thought leaders: Steve Rubel, SVP, Director of Insights from Edelman Digital; Chris Hazelton, Research Director, Mobile & Wireless, The 451 Group and our own Frank Weiler who is an expert on mobile video solutions at KIT digital. While the webinar attacked the question of what the entrance of tablet devices into every day computing experiences means from broad angles, it was clear that a general consensus on the importance of this change in IT landscape has been reached. HTML5 format, feverishly discussed in media weeks prior to the launch of the iPad, was addressed during the webinar. Frank Weiler elaborated … Continue reading
Beet.TV Interviews KIT digital's CEO Kaleil Isaza Tuzman
Watch the interview below: Read the rest of the article here:
Check Out KIT digital's Booth (#13.14) at MIPTV: April 12-15
Our team will be exhibiting this week at MIPTV In Cannes, France, where approximately 13,000 entertainment professionals gather from over 100 countries for a content market conference for co-producing, buying, selling, financing and distributing entertainment content on a global level. Come visit us at stand # 13.14 to learn more about our new VX-one platform.
KIT digital To Hold Webinar- The iPad: A Fourth Screen or Just Another Device? The Impact of Tablet Computers for Business Communications
Wed April 7th 2010 at 11:00 AM – 12:00 PM EDT The recent launch of Apple’s iPad has generated a wide range of opinions and some confusion when trying to answer the question, “What is the iPad?”. It has been described as an “iPod Touch on steroids” and the “ultimate electronic reader”. This webinar will specifically focus on answering the question of how the iPad and tablet devices in general will impact business communications including IP video. At the first glance, the iPad seems to come as a replacement for an old fashioned clipboard, opening up new opportunities for interactivity with its large, mobile screen. Will it become a new employee training tool, a corporate communications device or a revolutionary media consumption gadget? Is it a true 4th screen or just a version of its mobile predecessors? Speakers: Chris Hazelton, Research Director, Mobile & Wireless, The 451 Group Steve Rubel, SVP, Director of Insights, Edelman Digital Frank Weiler, Head of Business … Continue reading
KIT digital Hosts Cocktail Presentation at World Content Market in Prague on February 22-24
Our sales team has been quite busy traveling around the world presenting all of our capabilities. Last week we hosted a cocktail presentation at The World Content Market, a three-day international event for Television, Film, DVD/Home Video, Mobile, Interactive, Broadband and any other New Media content providers and buyers worldwide. The World Content Market, held in Prague between Feb 22-24, is open to companies involved in production, distribution and broadcasting of audiovisual content; companies providing technical, publishing, financial and legal services in audiovisual industry, professional associations, organizations and government bodies involved in promotion of the audiovisual industry. KIT digital met face-to-face with content buyers and sellers from more than 60 countries (from all continents) to present our content solutions. The KIT VX-one platform is not only designed to help companies manage their video assets, but to also enhance them. We offer a variety of of solutions that serve to augment content mix by syndicating relevant content as well as provide … Continue reading
KIT digital's 3rd Biannual Sales Summit in Prague focuses on VX-one
Last week we hosted a sales workshop in Prague, inviting 35 key members of our team to help us launch two major initiatives: Our new VX-one platform and the central sales team. The workshop was a great success as we spent three focused days bringing these key initiatives to life and members of our global sales team have come out of the workshop with a better understanding of how the KIT digital VX-one platform can be (and is currently being) used to drive value for customers in our five industry verticals, as well as key VX-one collateral which includes brochures, demo videos, product sheets, etc. to support this effort. The room was filled with excitement as Andy Steward, KIT’s Chief Technology Officer demonstrated several of the ‘next generation’ capabilities of VX-one, a platform that the company expects will revolutionize the IP video industry. During the three day event, sessions were also held to share more about the work we do with … Continue reading
Behind The Scenes: KIT digital Shoots Demo for Our VX-one Platform
Yesterday we started filming the demo of our VX-one platform capabilities. Below are some behind the scenes photos of the shoot, which we are really excited about and expect to release shortly. KIT digital’s VX-one platform leads the industry in enabling businesses to ingest, manage, and deliver video to internal and external audiences. Our software is used worldwide to increase operational efficiency of large corporations and drive revenue for publishers and syndicators of video.
Your user experience is losing my attention
The level of enjoyment that we derive from consuming media is often regulated by the quality of the delivery mechanism. In simple terms: the experience is just as important as your content. As a content owner or producer (whether external or internal) your role is to maximize the amount of eyeball time each piece of content that you produced or acquired receives. As a media and entertainment manager, viewer retention directly results in advertising revenue and brand enhancement; while an enterprise internal communications manager spreads the cost of the implementation around the number of people the message (be it training of managerial in nature) has reached. When presenting content online you have to realize that the opportunity cost for the viewer is every single other piece of content on the internet. That is a lot of competition. The hardest part is not getting a user to a video page of your website, its keeping them there and coming back. The … Continue reading
KIT digital to Participate in Mobile World Congress 2010 in Barcelona, Spain
KIT digital will be participating in the Mobile World Congress, the world’s largest exhibition for the mobile industry in Barcelona, Spain from February 15-18, 2010. At the Mobile World Congress, KIT digital will be meeting with and discussing its VX-one mobile offering with prominent industry executives representing mobile operators, vendors, and content owners from around the globe. VX-one is the premiere mobile video platform, used to power live channels and video on demand on over 20 mobile networks globally. The KIT digital team will be taking meetings throughout the week. KIT digital executives attending include Barak Bar Cohen, EVP of Global Business Development and Markus Schlösser, VP of Business Development and Head of KIT digital Germany. If you would like to schedule an appointment with KIT digital, please contact mwc@kitd.com.
KIT digital Hosts Breakfast at the 9th Annual ePharma Summit in Philadelphia
Brian Kaufman and I presented this morning at the ePharma conference in Philadelphia. Our presentation was aimed at providing some provocative and challenging insights for pharmaceutical marketers around the power of online video. We started with four facts which should encourage all marketers to think about online video in a different light: Online video is now the single fastest growing media on global basis. Ever. By 2015, 95% of data consumed online will be video Skype – quickly emerging as THE one-to-one video communication platform – has more users than Facebook, Myspace and Twitter, combined. mlb.com now has more unique users coming in from mobile than from a browser We talked about KIT digital and some of our global implementations, and from the feedback we received, the most compelling section of the presentation was the challenge we thew out toward the end. Brian and I suggested that the Pharmaceutical marketers in the room think about: Using the iPad as a … Continue reading
Super Bowl 2.0: Advertisers Utilize IP Video & Social Networking to Generate Buzz Around Gameday Spots
Maximizing Brand Exposure Nearly 40 advertisers bought ad time in the CBS broadcast spending $2 million to $3 million per 30 seconds of the Super Bowl’s traditional TV commercial time. This year, however, companies jumped on the social media bandwagon to build hype on their ads prior to gameday and maximize their brand exposure. The goal being to get the game’s massive audience to watch their Super Bowl ad — then click on the brand’s website and share the brand’s video on Twitter, Facebook, Youtube and other social networks. Measuring “Buzz” Factor In this Super Bowl, companies will be measuring everything to see if they got their money’s worth. Advertisers will count tweets, visits to their Facebook pages and visits to the brand’s site to see how many times their videos were watched/mentioned. IP Video Has Created a Digital Water-Cooler According to a survey by an ad agency, nearly 100 million viewers are expected to watch the game on Sunday. … Continue reading
Apple iPad: Not Just “A Giant iPod Touch”
Apple designers have been stressing for years that the best way to create a technological icon is adapting it to human behavior rather than the other way around. The latest Steve Jobs’ miracle – much fabled and finally announced Apple iPad – embodies the IP video revolution that is yet to come at unthinkable scale. It will change the way we consume video and do so in the most seamless way you can imagine. Yes, skeptics title it as “just a giant iPod touch” and criticize it for some inevitable limitations that only seem disappointing in the wake of unprecedented hype that the iPad received months following up to its launch. However unlike its musical predecessor, iPad gives us a large and light enough screen to take video anywhere we go. Movies and TV shows Some predict that the seeming lack of Adobe Flash support would preclude services like Hulu, Netflix and other video sites from showing off their video … Continue reading
KIT digital to Host Webinar on The Impact of IP-video & Webcasting for Investor Relations: Wed, Feb 3, 2010 2:00 PM – 3:00 PM EST
Online video consumption continues to surge. According to The Nielsen Company, in December 2009, overall online video usage grew 13% , boasted over 137 million unique visitors, more than 10 billion streams, with each visitor averaging 78 streams. These numbers are for just one month! This webinar will focus on the intersection of investor relations and web video including webcasting. Video and webcasting are mainstream tools for publically traded companies to communicate directly with shareholders, media, and new potential investors. We will demonstrate case studies and break down the best practices, regulatory concerns, and technical challenges facing IR professionals. Laura Melillo Barnum, Executive Director of the Yum! Brands Foundation and V.P of Community Relations, will share a case study on how the world’s largest restaurant company uses video to connect with shareholders, future investors, media and consumers. To see an example please go to http://www.yum.com/annualreport We will address the following questions: How do leading publically traded companies use video to … Continue reading
Basics for Adding Video to your Website
As organizations incorporate online video as part of their communication strategy, their websites need to be designed in a manner that allows the video to integrate seamlessly into the page. Whether you are retrofitting your website to accommodate video, or rebuilding it from scratch, below are a few simple things to consider when adding video clips to your page. Aspect Ratio Online video is trending away from the 4:3 aspect ratio towards the 16:9 aspect ratio. This provides a more cinematic and modern feel to your story. When preparing your original video assets, consider the 16:9 aspect ratio. Column Width Although most video players provide the flexibility to be resized to fit into the allotted space on your page, video quality can sometimes suffer as a result of resizing. Video sizes that are too small can lose their impact. Consider encoding to standard video sizes and incorporate that into your page layout so you can avoid having to resize your … Continue reading
Tablet PCs – A New Chance for the Mobile Media Business?
When you take a look at recent CES and tech news all over the net, it seems there is only one topic being discussed – the new equipment class of tablet PCs. Actually they aren’t so new … The Apple Newton hit the market in 1992, and was regarded as the first Tablet-PC. Picture reference: www.apple.com Recently, there have been some releases from E-Book readers and announcements/presentations for new Tablet-PCs. These two classes should not be confused with each other! While most E-Book readers are equipped with monochrome displays (focused on sharp contrast not on rapid changes) – unfit to display moving images, the Tablet-PCs boast high-resolution color displays specifically designed for consumption of moving images. Picture reference: www.sony.com Let’s take the iPhone as an example. Apple impressively demonstrated that you can have success with a new platform (the App Store) when you have a good implementation, easy usage and a good concept. Now we transfer this to the Tablet-PC … Continue reading
KIT digital Counts Down the 5 Most Influential IP Videos of 2009
The KIT digital team of editors and IP-video experts selected the 5 most important IP-videos of 2009. These videos were chosen for their influence over the development and implementation of IP-video as a content channel, and how they’re shaping the further advancement and uses of the technology. KIT digital editors focused specifically on the extent to which the video implementation delivers content that would not have been available via mainstream means, the degree to which the IP-video influences the event itself and the scale to which the video or IP-video event represents a shift in viewing patterns by audiences. 5. GM Reinvents Themselves Post Bankruptcy: Perhaps the most significant new development for IP-video in 2009 has been the rapid adoption of this communication tool by businesses for investor and media relations. GM used IP-video to restore, retain and grow confidence in their business by live-streaming their most important corporate announcements in 2009. Big businesses take notice. 4. US Airways Plane … Continue reading
Using Video for Non-profits: The Humane Society Raises Awareness of Its Horse Rescue Efforts
The spirit of the holidays really took hold today as I was demonstrating a newly designed site for our client, The Humane Society, and I got caught up in watching content around some recent horse rescue efforts. Sometimes their content is tough to watch, but if you have a few minutes, I’d encourage you to watch this piece on a recent horse rescue mission. It’s really quality storytelling. Be sure to click on the “donate” button to show your support. In the bigger picture, hats off to the entire team at Humane Society. They recently re-launched their site with great quality 16×9 content, calls to action, and a very tight integration with video in almost all the messaging they do. Any organization looking to see how it’s done right should look no further than their site. Send me an email to learn more. brian.kaufman@kit-digital.com Brian Kaufman Client Solutions Director, NYC // = 0; i=i-1){ if (l[i].substring(0, 1) == ‘ ‘) … Continue reading
KIT digital gathers 53 key team members in Cairo for our 2nd Biannual Sales Summit
As the KIT digital global business has expanded in the last 6 months, there has been an even greater need to sit in the same room and compare notes from the IP-video space around the world. And so late last month we held our second biannual sales summit in Cairo. We chose Cairo because we have a sizable (20+ professionals) operation there, yet it’s a place few of our team members have visited. The opportunity to meet and spend time with the KIT Cairo team members was invaluable. The summit focused on the next phase of the IP-video revolution and the ongoing integration of our global sales and customer service teams. For me, it was a series of firsts! Recently joining the KIT digital team as Global Communications Manager (my first day on the job actually being the first day of the summit), it was great to meet such a passionate group of people, all of whom have a perspective … Continue reading
Join the KIT digital Family
We are growing fast and what makes that possible is our growing team of talented individuals all around the world. We are 290 strong, with offices in 14 countries and speak 18+ languages. And there is more growth to come! Check out our career section for some great opportunities. Some Highlights: Flash and Flex Developers: Do you dream in AS2 and AS3? When other kids thought of being astronauts, did you see yourself designing next generation user interface experiences? If you answered “yes” to both then you should consider applying for one of our open developer positions. Interested? Click Here! Head of MENA Business Development: Experienced, Arabic speaking sales managers look no further, your ideal job is here. Based in Dubai, UAE this position is an opportunity to drive our outreach in the Middle East and North Africa. Interested? Click Here! Public Relations Manager: Can you make KIT digital a magnet for the press? Working with our IR and PR … Continue reading
KIT digital @ CASBAA 2009
Here at KIT digital we are bullish about development in East Asia and Greater China. Our efforts in the region are covered by our Asia Pacific regional head, Stephen O’Farrell operating staff in Australia as well as Singapore. As part of our continued drive in the region, we are hiring a Business Development manager for East Asia and Greater China! Our Asia Pacific team is becoming a familiar face at the CASBAA Conference. You can find our CEO and some of our colleagues at the conference this upcoming week. If you would like to set up a meeting with KIT digital at CASBAA please do not hesitate to send us a note at info@kitd.com
KIT digital @ Akamai’s Customer Conference
Are you attending Akamai’s second annual Customer Conference? As a premier Akamai partner in delivering video solutions to the enterprise we welcome all attendees to catch a few minutes talking to our CEO about how we can help drive your business with the power of IP-Video. Together with Akamai’s delivery technologies we bring high quality content wrapped around truly rich interfaces, much like our players for The Sun. If you are attending the conference and would like to schedule a meeting, please do not hesitate to send us a note at info@kitd.com
KIT digital @ MIPCOM 2009: Press Coverage
This year’s MIPCOM conference was an exciting event for our team. Our efforts did not go unnoticed by the press. Video Age published a front page article exploring the growing trend in IPTV for the living room. Our president, Gavin Campion was interviewed for the article stressing four key points that traditional broadcasters should hear: IPTV… makes content cheap to distribute massivel increases available population makes it easy to monetize content opens up new market for distribution Our CEO’s participation in the Catch-Up TV Panel was also well received. MIPCOM News reported on the event and made a point highlighting Kaleil’s point about the future of Catch-Up TV:
KIT digital @ MIPCOM 2009: Tuesday and Wednesday prove to be busier than ever.
Our second day at the MIPCOM conference in Cannes was a busy one! Even though we have a bigger team here than ever, we’ve been incredibly busy raising awareness for the industry in a market so classically dominated by traditional digital technologies. Tuesday marked the renewal of our relationship with The Associated Press who use our Digital Junction module to manage, syndicate and deliver video news content. For those not able to attend our CEO’s panel on Catch-Up TV on Wednesday at MIPCOM, you will be able to view the video on this blog in a few days.
KIT digital's CEO to present at the Catch-Up TV panel at MIPCOM 2009
Our CEO Kaleil Isaza Tuzman (@kaleil) is presenting at the Catch-Up TV panel today with Johannes Larcher, SVP of Hulu International, Christian Bombrun, Deputy Marketing Director at M6 Web and Ben McOwen Wilson, Director of Online and Interactive at ITV. Catch-Up TV is a quickly growing offering that traditional broadcasters are integrating using IP technology. Channel 10, one of Australia’s largest broadcaster uses our KIT VX platform to increase audience retention through Catch-UP TV on their website. Our new friends at Nunet are experts at Catch-Up TV for mobiles, too. For those of you at MIPCOM, do join us at Esterel Level 5 at 3pm CET. For those not able to attend, please check back here for a video of the event in a few days!
KIT digital @ MIPCOM 2009 Day 1: Kicking off the conference with big news
It is another exciting MIP for us here at KIT digital! Those in the South of France this week should most definitely come and visit us in Cannes at the Palais de Festival stand G3.10. We kicked the conference off by welcoming the teams of The FeedRoom and Nunet into the KIT digital family. These acquisitions bolster our foothold in the United States and Europe and help us continue to lead the industry as the premier video platform for the 3 screens. With new offices in Cologne, Boston and Seattle, our extended family is now almost 300 strong and spread across 14 offices allowing us to serve our clients locally while supporting them globally. We are looking forward to a smashing success here at MIPCOM! You can view photos from the show on our Flickr Page
Welcome to our new blog!
Hello readers from the KIT digital marketing team! You will find us posting about the company on this blog, tweeting from @KITdigital, and making friends over here. Don’t hesitate to drop us a line in the comments or send us a note to info@kitd.com
