Industry Brief: From IPTV to OTT: Shaping Multiscreen Strategies
Delivering content to multiple devices is the next step for IPTV providers as they move beyond walled gardens and begin to embrace open Internet standards.
In reaction to this, service providers are developing multiscreen strategies as a way to offer competitive content services that help to retain customers and grow their subscriber base. The move toward multiscreen content delivery is an industry-wide trend and the next phase in the continuing evolution of broadcast delivery models, preceded by the move from terrestrial, cable and satellite systems to IPTV, and now to hybrid IPTV/OTT systems, eventually leading to pure open Internet based broadband TV models.
Download this brief now, to discover in more detail where multi-screen broadband TV is headed in the future.